"Beautifully useful. Stylishly practical."

Loveday Collection

Our Story

If we said it started with a bag of nineties origins, but with of-the-moment appeal, it could only be the ‘bum bag’ (said in a whispered voice.) Nasty fabric and 90’s throwbacks aside the idea of a bag that frees up your hands to get on with your life feels more relevant today than ever.

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